Read The Latest Blue Zenith Blog Posts
E-Commerce: Getting Started
Although the World Wide Web has matured over the past two decades into a mainstream, stable and relatively secure platform for facilitating business transactions of all types, that doesn’t mean it’s too late to “join the party” and create an e-commerce website!
Online Advertising: Is This Working? AdWords Analytics
You’ve committed the resources and produced your first Google AdWords campaign. Now it’s time to study the effectiveness of your campaign by utilizing specific Google Analytics reports.
Online Advertising: Avoid Bad Online Advertising Practices
Your company has chosen to spend money to advertise on the Internet, and your intended goal is to raise brand awareness and to attract new customers. Therefore, it is important to avoid annoying and even angering Internet users with bad online advertising practices.
Online Advertising: Balancing Online and Offline Marketing
For many small to medium-sized businesses and organizations, finding an effective mix of advertising and marketing solutions is difficult – with limited resources and budgets, ineffective advertising and marketing can be detrimental to the ongoing viability of a business. Therefore, putting all of your advertising and marketing eggs in one basket can be a very risky proposition.
Online Advertising: Targeting a Local Audience
There are other options for targeted online advertising, including advertising online with local media outlets and by utilizing the advertising and marketing services of online business directories.
Online Advertising: Improving your AdWords Quality Score
In our previous post, we discussed how utilizing Google AdWords can allow your business to tap into the dominance of Google Search and other Google products and services. We also discussed how Google determines how much the Pay-Per-Click (PPC) rate for each ad and where the ad is placed within Google’s search results through the use of ad word “auctions”. Google understands the profitability of their advertising service depends on users actively engaging their ads through the use of clicks.
Online Advertising: Bidding on Google AdWords
By bidding on Google AdWords, almost any business can take advantage of the dominance and flexibility of Google’s products, especially Google Search. However, it is important to know how Google AdWords bidding works before “jumping in” and overspending on ads, or running an ineffective campaign with a poorly-ranked ad.
Online Advertising: Email Marketing
Email spam is technically broken down into two groups – Unsolicited Bulk Email (UBE) and Unsolicited Commercial Email (UCE). Although these two types of spam are defined separately, most email spam is a combination of both types.
Online Advertising: Should I Advertise Online?
Although the Internet is a relatively young medium, at least in comparison to radio, television, and especially print publications, online advertising (also known as Internet advertising) has become both dominant and ubiquitous.
The User Experience: Beyond The Browser
In addition to adding content feeds, a good way to embrace the usability on non-traditional Web devices is to design your website using traditional HTML and CSS structure and standards, including following guidelines provided by the World Wide Web Consortium.