About Donna Galassi
Donna Galassi, speaker, author, digital brand strategist, and founder of Blue Zenith, has been in the tech industry all of her career with more than 15 years as a Software Engineer before founding Blue Zenith, in 2009. Donna brings her unique skill set, blending software development, web design, marketing savvy and branding know-how to launch brands by effectively telling their story. It’s her passion to provide quality top-notch services to small businesses to help them compete in this highly competitive online world.
About Blue Zenith Design + Strategy
Blue Zenith was started in 2009 by founder and Digital Brand Strategist, Donna Galassi. Blue Zenith was founded on the premise that small business deserves a powerful voice in the marketplace. By providing agency level services to entrepreneurs, we build compelling brands, by capturing the essence of each business and effectively telling their story. After serving more than 200 clients, we know what entrepreneurs need to stand up, stand tall and stand out.
Where I've Presented
Grow Grid Intensive, Presenter. 2018, 2017, 2016.
The Results Map Experience. Training. 2018, 2017, 2016
The Conversation Club Collaborative Strategist. Ongoing Training. 2019, 2018, 2017.
Keynote, Polka Dot Powerhouse 2018 Annual Celebration
Polka Dot Powerhouse Monthly Presenter, Denver and Highlands Ranch Chapters. 2018, 2017
Monthly Presentation on various Digital Marketing topics, 2016.
Topics
Command Authority Through Effective Digital Storytelling
The Four Pillars of Digital Success
Branding. Marketing. Design. Technology.
Key Learning Points & Take Aways
- Identify the four pillars of digital success and why they each are critical to command authority in your expertise.
- Use key metrics to measure the effectiveness of your digital brand.
- Practical tips that you can apply immediately to command authority in your brand and marketing message.
Details
- Specific for entrepreneurs or small businesses.
- It can be presented as 15, 20, 30, 45 minutes training presentation.
Your Brand Story is the intersection between the purpose behind your business and your client’s challenges. How effectively do you connect the dots?
Many entrepreneurs get lost online or don’t communicate in a big enough way to stand out and above the competition. Let’s talk about what it takes to be bold and command authority. Simple mistakes make a big difference in how you are perceived by both the search engines and your potential clients. Show up with confidence, commanding authority in your expertise. Build trust and credibility by connecting with your audience through effective brand storytelling.
Branding. Marketing. Design. Technology. These four pillars combine to create your digital marketing platform. Does your digital marketing have what it takes to cut through today’s noisy marketplace? With so many pieces at play, what do you need to excel and cut through the noise? I’ll challenge you to boldly tap into your strengths – that which makes you better than your competitors. By thinking of your business as a brand, you can transform your digital message and command authority. Stand up, stand tall, stand out, boldly and confidently.
Reimagine Your Brand
How to Create Impact For Your Business
Various Topics for Focus
- Top elements a brand needs to be distinct and stand out.
- Challenges to creating a brand that works
- Reasons people buy from you – and how that translates to effective digital marketing.
Details
- Specific for entrepreneurs or small businesses.
- It can be presented as 15, 20, 30, 45 minutes training presentation.
As a small business and entrepreneur, we know we need to stand out distinct and unique to get attention. How do you set your business offerings apart when there are so many distractions? By infusing personality and heart into our business brand, we allow our business to stand as unique as we are, showing up authentic and true to our voice and confident in our expertise. It’s the only way to stand out today. My unique perspective of branding infuses traditional branding methods with personal branding techniques to truly show up uniquely different – showing up confidently in your expertise.
This talk is based on the book “Reimagine Your Brand: How to Create Impact For Your Business” and is directed to entrepreneurs and small businesses that need to stand up, stand tall, and stand out.
About The Book
Reimagine Your Brand
Published in September 2018, the book is culmination of my years in business working with entrepreneurs and small businesses to work with them to stand out through their brand. My philosophy? That as an entrepreneur, the business we build is built from a foundation that starts with our purpose and impact we intend our business to make in the world. Capturing that is the core of reimagining your brand!
