Speak & Train

Tailored for small business and entrepreneurs.

About Donna Galassi

Donna Galassi, speaker, author, digital brand strategist, and founder of Blue Zenith, has been in the tech industry all of her career with more than 15 years as a Software Engineer before founding Blue Zenith, in 2009. Donna brings her unique skill set, blending software development, web design, marketing savvy and branding know-how to launch brands by effectively telling their story. It’s her passion to provide quality top-notch services to small businesses to help them compete in this highly competitive online world.

About Blue Zenith Design + Strategy

Blue Zenith was started in 2009 by founder and Digital Brand Strategist, Donna Galassi. Blue Zenith was founded on the premise that small business deserves a powerful voice in the marketplace. By providing agency level services to entrepreneurs, we build compelling brands, by capturing the essence of each business and effectively telling their story. After serving more than 200 clients, we know what entrepreneurs need to stand up, stand tall and stand out.

Book Donna to Speak

speak@bluezenith.com

Where I've Presented

Grow Grid Intensive, Presenter. 2018, 2017, 2016.

The Results Map Experience. Training. 2018, 2017, 2016

The Conversation Club Collaborative Strategist. Ongoing Training. 2019, 2018, 2017.

Keynote, Polka Dot Powerhouse 2018 Annual Celebration

Polka Dot Powerhouse Monthly Presenter, Denver and Highlands Ranch Chapters. 2018, 2017

Monthly Presentation on various Digital Marketing topics, 2016.

Topics

Command Authority Through Effective Digital Storytelling

The Four Pillars of Digital Success
Branding. Marketing. Design. Technology.

Key Learning Points & Take Aways

  • Identify the four pillars of digital success and why they each are critical to command authority in your expertise.
  • Use key metrics to measure the effectiveness of your digital brand.
  • Practical tips that you can apply immediately to command authority in your brand and marketing message.

Details

  • Specific for entrepreneurs or small businesses.
  • It can be presented as 15, 20, 30, 45 minutes training presentation.

Your Brand Story is the intersection between the purpose behind your business and your client’s challenges. How effectively do you connect the dots?

Many entrepreneurs get lost online or don’t communicate in a big enough way to stand out and above the competition. Let’s talk about what it takes to be bold and command authority. Simple mistakes make a big difference in how you are perceived by both the search engines and your potential clients. Show up with confidence, commanding authority in your expertise. Build trust and credibility by connecting with your audience through effective brand storytelling.

Branding. Marketing. Design. Technology. These four pillars combine to create your digital marketing platform. Does your digital marketing have what it takes to cut through today’s noisy marketplace? With so many pieces at play, what do you need to excel and cut through the noise? I’ll challenge you to boldly tap into your strengths – that which makes you better than your competitors. By thinking of your business as a brand, you can transform your digital message and command authority. Stand up, stand tall, stand out, boldly and confidently.

Reimagine Your Brand

How to Create Impact For Your Business

Various Topics for Focus

  • Top elements a brand needs to be distinct and stand out.
  • Challenges to creating a brand that works
  • Reasons people buy from you – and how that translates to effective digital marketing.

Details

  • Specific for entrepreneurs or small businesses.
  • It can be presented as 15, 20, 30, 45 minutes training presentation.

As a small business and entrepreneur, we know we need to stand out distinct and unique to get attention. How do you set your business offerings apart when there are so many distractions? By infusing personality and heart into our business brand, we allow our business to stand as unique as we are, showing up authentic and true to our voice and confident in our expertise. It’s the only way to stand out today. My unique perspective of branding infuses traditional branding methods with personal branding techniques to truly show up uniquely different – showing up confidently in your expertise.

This talk is based on the book “Reimagine Your Brand: How to Create Impact For Your Business” and is directed to entrepreneurs and small businesses that need to stand up, stand tall, and stand out.

About The Book

Reimagine Your Brand

Published in September 2018, the book is culmination of my years in business working with entrepreneurs and small businesses to work with them to stand out through their brand.

The power of a strong brand ignites like striking a match when your clients see themselves in your brand message. The magic happens at the intersection where you, your vision, and your potential clients cross paths and click. It may seem simple enough but getting to this magical point requires a journey of reflection and self-discovery.

This book is for purpose-driven entrepreneurs who have the courage to stand out in their own unique way – away from the competition – and create a brand that connects with clients. A brand that shines. This book will take you through my own personal branding journey to success and share what I learned along the way, providing proven exercises that will guide you to:

  • Ignite a Strong Brand: Bring heart into your brand and find your grit by showcasing key values to your business.
  • Break Away from a Sea of Sameness: Learn how to ensure YOU are the go-to expert and industry leader for your ideal clients.
  • Stand Out in Your Own Unique Way: Discover how to connect the purpose of your business with the needs of your clients.
  • Create a Brand that Shines: Communicate through your offerings and expertise, by building “Know, Like, and Trust” to grow customer loyalty.