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Become the Go-To Expert: How Thought Leadership Drives Client Choice

Become the Go-To Expert: How Thought Leadership Drives Client Choice

by Donna Galassi | Last updated Feb 10, 2026 | Published on Aug 6, 2025 | Business Strategy, Customer Experience, Small Business Tips

To be an expert in your field, you must embrace thought leadership. Thought leadership focuses on sharing your unique perspective, experiences, and insights.

Focus On Your Target Audience!

Focus On Your Target Audience!

by Contributing Author | Published on Mar 27, 2024 | Business Strategy, Customer Experience

Need to target your audience and drive organic traffic to your website? There are a few different ways this is possible!

Storytelling Marketing: What is it and How Does it Work?

Storytelling Marketing: What is it and How Does it Work?

by Allex Looper-Marrero | Last updated Jun 13, 2024 | Published on Mar 11, 2024 | Communication, Customer Experience, Get Found Now Marketing News, Marketing

If I asked you about the Budweiser ad that features the puppy and the Clydesdale horse, you probably remember exactly how you felt when you first saw it, don’t you? How when the two get separated, they do whatever they can to get back to each other because they’re...
Internet Safety For Your Complete Peace Of Mind

Internet Safety For Your Complete Peace Of Mind

by Contributing Author | Last updated Mar 1, 2023 | Published on Dec 8, 2022 | Customer Experience

It is super important to follow some guidelines for internet safety, that can be easily practiced to ensure privacy

Why Do People Buy From You?

Why Do People Buy From You?

by Donna Galassi | Last updated Mar 28, 2023 | Published on Feb 21, 2022 | Customer Experience

The reason people buy from you is relatively simple, they do business with you because you listen, you care, and solve the immediate problem that they have

Taking Care of Your Customers

Taking Care of Your Customers

by Donna Galassi | Last updated Mar 28, 2023 | Published on Jun 8, 2021 | Business Strategy, Customer Experience, Customer Retention

Caring for your customers is an important piece of the business success. In the last post, we talked about generating leads and the marketing activities needed to gain new customers consistently. You work hard to connect with new buyers and build a sense of community...
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