Why is SEO overrated? It is not, it pulls together your expertise and brings you front and center to potential clients seeking answers to their questions.
If you understand and follow the rules that Google supplies us with you can help Search Engine Optimization rank your website higher in a Google search.
Many entrepreneurs know they need search engine optimization or SEO, but do not understand it enough to provide website content needed to be competitive.
If your website is outdated or poorly designed, you may be hindering search engines to index your site which can mean falling behind in SEO
Your brand’s voice is the purposeful expression of your branding elements. The key to an effective and memorable brand voice is consistency.