Organic SEO is something you need to strive for to have Google recognize your content and direct users to the direction of your website
Indexing can be a mystery component of a Google search, but it is a major component of finding your website in a maze of billions of site.
Why is SEO overrated? It is not, it pulls together your expertise and brings you front and center to potential clients seeking answers to their questions.
If you understand and follow the rules that Google supplies us with you can help Search Engine Optimization rank your website higher in a Google search.
Many entrepreneurs know they need search engine optimization or SEO, but do not understand it enough to provide website content needed to be competitive.