Your Brand Story Captures Your Audience
As a business owner, you are the expert in your industry, a passionate innovator dedicated to serving your clients and enriching their lives with your products or services.
Understanding Business Branding
Consistent Brand Messaging
Your business needs a digital message that captures its culture, values, and foundations. Clearly articulating your digital brand will allow your existing and potential customers to relate to your business culture and values, connect with the heart behind your business mission, and follow your lead.
Brand Awareness & Perception
While you may not consider your business to be a brand, it is important to realize that every interaction your company makes is a representation of your brand. To ensure that each customer interaction remains consistent and meaningful while moving them within your intended brand vision, you must establish your brand’s rules of engagement. Whether you are building a simple informational website or an e-commerce store, the more clearly your brand is defined, the more likely your website will connect with your online visitors.
Branded Web Design
Having a professionally-curated website experience presents your online visitors with a clear, authentic message expressing who you are and what they should expect when doing business with you. Brand-consistent messaging is more likely to be noticed, remembered, and valued by your audience.
Digital Brand Building Strategies
Your content creates the stories that captivate and engage
Social media marketing is where your brand voice comes to life!
Right SEO strategies align with optimizing your site for the ways that your customers seek out your services.
How do your ideal customers look for your services? Let’s make sure your marketing strategies include all the places your future clients hang out!
Our Winning Brand Strategy Services
Our team at Blue Zenith consists of digital storytellers and expert messengers, giving voice to your story and bridging the gaps to connect your business with your ideal audience.
Attract the Right Audience with Our Brand Messaging Kit - Logo, Font, Colors, & Visual Imagery
Form Connections with Your Audience by Delivering the Right Digital Message
Increase Your Digital Brand Engagement by Establishing Brand Stickiness
Our Signature Brandstorming Process
Our Brandstorm process is designed to help you (and us as digital storytellers) visualize your business’s vision, mission, values, core messaging, and overall identity. Together, we’ll take a deep dive into the history of your brand to understand the who, what, when, where, why, and how of your business. We’ll unveil each chapter of your story and paint a clear picture of your ideal customer avatar.
Here’s what’s included in our Brandstorming Package:
Brandstorm Deep Dive Call
This is our kick-off meeting to learn all we can about your business, offerings, story, voice, and your digital marketing goals.
We’ll develop a brand kit for your business. This includes a comprehensive brand guide and a visual mood board that summarizes the voice of your brand, your unique offerings, core messaging, visual/design guidelines, and content recommendations. Additionally, we include steps to successfully launch a new brand as well as some email ideas to begin generating buzz from your audience.
Your Brand Story, Defined
Brand definition starts with the very first time someone hears or learns about your company. Their perception of your brand continues to evolve from their initial purchase to the consumption of your products or experience with your services. Their experiences with your company are accompanied with different emotional reactions, including satisfaction, relief, and joy. Each repurchase or interaction after that brings them through the cycle again and continues upon their previous experiences. All this comes together to solidify how people think about your company and perceive your brand.
Digital Strategy Recommendations
From website design and copy to social media strategy, SEO, and email marketing, we’ll provide expert recommendations for showcasing your unique brand and offerings in the digital landscape.
Digital Branding Solutions
After completing the Brandstorm, we will be able to gain a deeper understanding of your brand promise. This ensures that we have a solid foundation of knowledge to begin building a custom brand digital marketing strategy for you. We believe this is the missing link that many other digital agencies overlook. It’s where effective digital marketing truly begins to thrive.