It is important to be sure that your website is mobile friendly and that it has full use on all devices to enable and encourage customers complete availability to your business and the services you offer.
Each of the two main types of mobile websites – dedicated mobile websites & responsive websites – have their own unique properties for all types of devices.
If your business doesn’t have a website that allows your customers to connect through a mobile device, you’re needlessly limiting your potential.
eCommerce businesses simply can’t ignore mobile shoppers, but it is important to realize that mCommerce shoppers may be shopping in a completely different way than your regular eCommerce customers.
In addition to adding content feeds, a good way to embrace the usability on non-traditional Web devices is to design your website using traditional HTML and CSS structure and standards, including following guidelines provided by the World Wide Web Consortium.
While there are very few people still using obsolete smartphones, feature phones are still being sold today with built-in WAP browsers, although many feature phone browsers also support basic HTML websites as well.