Each of the two main types of mobile websites – dedicated mobile websites & responsive websites – have their own unique properties for all types of devices.
If your business doesn’t have a website that allows your customers to connect through a mobile device, you’re needlessly limiting your potential.
eCommerce businesses simply can’t ignore mobile shoppers, but it is important to realize that mCommerce shoppers may be shopping in a completely different way than your regular eCommerce customers.
In addition to adding content feeds, a good way to embrace the usability on non-traditional Web devices is to design your website using traditional HTML and CSS structure and standards, including following guidelines provided by the World Wide Web Consortium.
While there are very few people still using obsolete smartphones, feature phones are still being sold today with built-in WAP browsers, although many feature phone browsers also support basic HTML websites as well.
If you are considering mobile advertising, please keep in mind that it is important to understand how the various components of mobile advertising work before determining if it is currently a good fit for your business.