by Angela Qiao | Last updated Apr 19, 2023 | Published on Feb 8, 2023 | Blue Zenith, Business Strategy
Introduction Donna Galassi—the only woman inside her engineering department—straightened her posture, took a deep breath, and once again headed inside her boss’s office to inquire about her missing paycheck. It was long past the standard two weeks since she’d last...
by Donna Galassi | Last updated Apr 19, 2023 | Published on Jan 9, 2023 | Blue Zenith
A Look Back to Look Forward Ten years ago we wrote this article: Social Media Strategy. Much of this article is still true today, though there is certainly different factors and elements that drive you faster to success in todays market that were not available ten...
by Donna Galassi | Last updated Mar 28, 2023 | Published on Sep 6, 2022 | Blue Zenith, Content Strategy, Social Media, Web Presence
Your brand message is foundational to how your audience relates to you and your business. That message shows up differently depending on the audience and how it is delivered. If you are a speaker, and you’re up on stage, your tone is conversational and easy to...
by Donna Galassi | Last updated Mar 28, 2023 | Published on Aug 8, 2022 | Business Strategy, Blue Zenith, Branding
There is a straightforward way to stand apart from your competition – and that is by telling a better story. Your brand story builds “stickiness”: the element that makes your story memorable and sticks in the minds of your ideal audience. Did you...
by Donna Galassi | Last updated Mar 28, 2023 | Published on May 13, 2022 | Blue Zenith
For more than a decade, UpCity’s mission has been–and continues to be–to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and...
by Donna Galassi | Last updated Mar 28, 2023 | Published on Apr 26, 2022 | Blue Zenith, Marketing
Kajabi is a powerful platform that combines a multitude of digital tools. We love it because of its organizational power. The Kajabi app replaces several applications and is easy to use. Plus, with consistent updates, the Kajabi platform is always improving and...
