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A Google Webmaster Tools account can help you determine all of the analytic search information about your business you will ever need while helping identify any potential problems with your site.
If you rely on a digital storefront then technology is the basis of your business success and provides limitless possibilities.
If you expect to stay abreast of technology you must protect the visitors to your website with keeping your SSL certificate up to date and making sure all newest security measures for compliance are in place.
It is important to be sure that your website is mobile friendly and that it has full use on all devices to enable and encourage customers complete availability to your business and the services you offer.
Maintain your digital brand by keeping an authentic, updated profile on all platforms to assure your online visitors of your business and professional level of trustworthiness and credibility.
Ease of navigation on your website is super important to sell your business and your brand, to engage and keep engaged the visitors to your page.