Is it Really All About the Clicks?
Click through rate (CTR) can measure the effectiveness of your marketing initiatives but does it tell the complete story of your online presence?
Don’t Be a Ghost, Be Found! Special Promotions on Social Media
Don’t Be a Ghost ~2 In our previous post, we provided an introduction to utilizing special promotions, which is an alternative method to boosting your online presence and quickly building a social media audience. Special promotions, which can include special...
Don’t Be a Ghost, Be Found! Special Promotions on Social Media
Don’t Be a Ghost Regular readers of our blog may have noticed a theme running through the last few weeks of posts. While we haven’t discussed exactly the same topics week after week, we did strive to explain the differences between organically developing a digital...
Organic Marketing 101 & The Limitations of Content Marketing
Let’s Go Organic! In our previous post, we discussed the benefits and effectiveness of developing and launching an organic online marketing campaign, utilizing content marketing through your blog and social media pages to naturally grow an online audience and funnel...
Plan Your Social Media Budget | Measuring the ROI
Making Sure You Have Return On Investment In our previous post, we discussed the basics of setting a social media advertising budget, and the importance of identifying your target market for each campaign you launch. Creating an online brand, social media presence and...
Set A Social Media Budget
Thinking about boosting your online presence? Setting your social media budget and target market would be the first steps before you begin.