by Angela Qiao | Last updated Feb 28, 2023 | Published on Feb 8, 2023 | Blue Zenith, Business Strategy
Introduction Donna Galassi—the only woman inside her engineering department—straightened her posture, took a deep breath, and once again headed inside her boss’s office to inquire about her missing paycheck. It was long past the standard two weeks since she’d last...
by Contributing Author | Last updated Dec 2, 2022 | Published on Nov 9, 2022 | Business Strategy
Building a business takes zeroing in on your niche and examining every marketing process to set you aside from the crowd
by Contributing Author | Last updated Dec 13, 2022 | Published on Oct 6, 2022 | Business Strategy
In order to continue to stay on a path to success you need to find a way to get your business in the spotlight and get noticed
by Donna Galassi | Last updated Mar 28, 2023 | Published on Aug 8, 2022 | Business Strategy, Blue Zenith, Branding
There is a straightforward way to stand apart from your competition – and that is by telling a better story. Your brand story builds “stickiness”: the element that makes your story memorable and sticks in the minds of your ideal audience. Did you...
by Contributing Author | Last updated Dec 2, 2022 | Published on Jun 3, 2022 | Business Strategy
As a small business owner who can get overwhelmed, the idea of outsourcing can be very attractive to share the burden and relieve some stress
by Donna Galassi | Last updated Mar 28, 2023 | Published on May 21, 2022 | Business Strategy
Trust is foundational to a sustainable business Trust is the one element in a business that will divide success from failure. Without trust, a business is not sustainable. There must be trust in your services, your expertise, your ability to deliver. These are things...
