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Personalize Your Content: Humanizing Your Brand in an AI World

Personalize Your Content: Humanizing Your Brand in an AI World

by Alex Galassi | Last updated Aug 21, 2026 | Published on Feb 18, 2026 | Content Strategy, Artificial Intelligence, Communication, Small Business Tips

With so much AI generated content out there, you need to personalize your content to add the human touch your potential clients are searching for.

9 Ways to Improve Your Social Media Presence in 2025

9 Ways to Improve Your Social Media Presence in 2025

by Alex Galassi | Last updated Apr 22, 2025 | Published on May 6, 2025 | Communication, Search Engine Optimization, Small Business Tips, Social Media, Web Presence

In early 2024, we published an article highlighting the emerging trends we were seeing in social media. That article explored how social media is continuing to evolve and take on a larger role in our daily lives. More than ever, people are using social platforms to...
8 Ways to Increase Instagram Engagement

8 Ways to Increase Instagram Engagement

by Allex Looper-Marrero | Last updated Jul 30, 2024 | Published on Aug 7, 2024 | Action, Communication, Content Strategy, Social Media

When it comes to building a community on social media, especially Instagram, engagement is SO important. In this article, we’re going to walk through what engagement is, why it’s important, and we’re going to give you 8 tips on how you can organically increase...
Visibility Matters: How to Get Seen as a Small Business

Visibility Matters: How to Get Seen as a Small Business

by Allex Looper-Marrero | Last updated Jun 13, 2024 | Published on Apr 3, 2024 | Communication, Content Strategy, Small Business Tips, Web Presence

In a world filled with noise and distraction, how is your business supposed to stand out?  Whether you’re a local cafe, a boutique, or an online service provider – being seen is the first step to success. Businesses with a strong online presence attract more...
Storytelling Marketing: What is it and How Does it Work?

Storytelling Marketing: What is it and How Does it Work?

by Allex Looper-Marrero | Last updated Jun 13, 2024 | Published on Mar 11, 2024 | Communication, Customer Experience, Get Found Now Marketing News, Marketing

If I asked you about the Budweiser ad that features the puppy and the Clydesdale horse, you probably remember exactly how you felt when you first saw it, don’t you? How when the two get separated, they do whatever they can to get back to each other because they’re...
Advice For Jumping Into Your First Management Role

Advice For Jumping Into Your First Management Role

by Contributing Author | Last updated Jan 24, 2024 | Published on Jan 24, 2024 | Communication, Small Business Tips

It’s one thing to manage your career. With only yourself and your output to care for, you are able to work quietly while working collaboratively when necessary. But when you enter a management role, you willingly accept responsibility for the careers of those below...
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