Communicate Your Brand Value
Communcate the value of your product or services to your potential customers so they understand the special additional options you are able to provide them.
Be Positively Verbally Unique
The “voice” of your brand is unique and you need to establish a framework to keep the identity of your promise specific to your business.
Conveying Your Experience Through Your Brand
In order to enhance brand loyalty let your customers get to know who you are and the experience you have by sharing information to form a connection to them
Handy Tools for Growth: Developing an Outstanding Email Newsletter
Email is Still Relevant In our previous post, we discussed email – more specifically, we discussed how both our personal perceptions (and misconceptions) about the continued popularity and relevance of email, and even our own personal annoyance with overflowing...
Handy Tools for Growth: Does Your Business Need an Email Newsletter?
Welcome! You’ve Got Mail If you are older than 35, you can probably remember a time before the Internet, and also the amazement and wonder you felt when you first connected and began receiving electronic messages from anywhere in the world, almost instantaneously! To...
How To Successfully Add Humor To Your Brand Voice
By following a few proven strategies, you can ensure that your brand and brand persona are humorous in ways that are universal, inoffensive and successful.