Connections are a powerful tool, whether connecting with your team or your customer, they are the basis for a powerful relationship with both.
Zoom was an app waiting in the background to be discovered during a world event that would push it in the forefront for businesses worldwide.
Communcate the value of your product or services to your potential customers so they understand the special additional options you are able to provide them.
The “voice” of your brand is unique and you need to establish a framework to keep the identity of your promise specific to your business.
In order to enhance brand loyalty let your customers get to know who you are and the experience you have by sharing information to form a connection to them