Your brand should be revealed on your website through blogs highlighting your vision, with reviews by your clients unveiling the person behind the brand
Color theory plays a big role in the creation and excitement of your brand and influence prospective clients who visit your website
You first need to define success. After that is established as a foundation you can promote your values and expand on your offerings.
If you want to stand above your competition you need to communicate the potential customer experience through your digital brand.
If you express, define and articulate your authentic core values your customers can relate to your statement and it will foster brand loyalty.
Your business reflects your thoughts and ideals and projects the fact that it is customer-centric and worthy of customer loyalty.