Read the latest Blue Zenith posts

Defining Your Target Market

Who are you trying to reach? When you are in the planning stages of a business, one of the most important things you need to do is figure out who is most likely to buy what you are selling. If the industry is new to you, you need to do some research. Check out places...

Brand Essence – Like the fingers of a hand

In every parenting book, there is one theme you are sure to find – be consistent and follow through. The idea is that children feel safe in the knowledge that the same actions bring the same consequences, whether good or bad. Well, I’m sorry to tell you but adults...

Using Stock Images

Last month, I presented the Small Business Owner’s Guide to Personifying Your Brand. In that article, I spoke of the research needed to define the message and tone of the website. Extending this to the visual concept of photos is the next logical step to building out...

Developing a Social Media Strategy

If you’re a business owner, you've already heard that you must have a social media strategy. You know the benefits of getting your business involved in social media – as well as heard the testimonials from other business owners.  I've seen people struggle with this...

Good Web Page Design

Recently, one of my clients was struggling with how they wanted to show their company information on their website. We had a conversation about how I thought the page flow should be designed. Good web design manages the content and creates a layered structure so that...

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