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How to Identify What Sets Your Business Apart

How to Identify What Sets Your Business Apart

by Allex Looper-Marrero | Last updated Jun 13, 2024 | Published on May 2, 2024 | Branding, Business Strategy, Small Business Tips

If you look back at marketing trends and strategies in the past, it’s easy to see how much marketing has changed and evolved over the years. The truth is, in 2024 consumers are way smarter than they used to be. In the past, you could sell just about anything with a...
How To Tell A Better Business Story

How To Tell A Better Business Story

by Donna Galassi | Last updated Mar 28, 2023 | Published on Aug 8, 2022 | Business Strategy, Blue Zenith, Branding

There is a straightforward way to stand apart from your competition – and that is by telling a better story. Your brand story builds “stickiness”: the element that makes your story memorable and sticks in the minds of your ideal audience. Did you...
Digital Giveaways

Digital Giveaways

by Donna Galassi | Last updated Jul 28, 2026 | Published on Feb 21, 2022 | Branding, Business Strategy, Digital Media, Marketing

Help promote your brand and business online though digital giveaways, such as ebooks and PDFs, digital content codes, and your own custom made application.

Apple, Inc and Public Brand Perception

Apple, Inc and Public Brand Perception

by Donna Galassi | Last updated Jul 28, 2026 | Published on Feb 21, 2022 | Branding, Business Strategy, Marketing, Web Presence

How does the public perceive your brand? It is important to understand how the public discovers and interacts with your brand, and what they take away from that experience.

What Makes Your Business Unique?

What Makes Your Business Unique?

by Donna Galassi | Last updated Jan 16, 2026 | Published on Feb 21, 2022 | Branding

What it is that makes your business unique will also help to improve your branding, marketing and advertising initiatives in the future.

Why Tone of Voice is Important

Why Tone of Voice is Important

by Contributing Author | Last updated Sep 9, 2021 | Published on Sep 9, 2021 | Branding

When setting up your brand determine the tone of voice your brand will share with your clients, followers and market.

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Our Most Read Blog Articles

What Makes Your Business Unique?

What Does Your Brand Stand For?

Apple, Inc And Public Brand Perception

Digital Giveaways

An Introduction To Social Media Handles

Properly Using Third-Party Content On Blogs And Social Media

The Importance of Findability

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