Brand Essence – Like the fingers of a hand

In every parenting book, there is one theme you are sure to find – be consistent and follow through. The idea is that children feel safe in the knowledge that the same actions bring the same consequences, whether good or bad. Well, I’m sorry to tell you but adults...

Using Stock Images

Last month, I presented the Small Business Owner’s Guide to Personifying Your Brand. In that article, I spoke of the research needed to define the message and tone of the website. Extending this to the visual concept of photos is the next logical step to building out...

A Small Business Owner’s Guide to Personifying Your Brand

Personify Your Brand Typically a website is redesigned when a company has taken a new direction. This can be due to a rebranding process, a new marketing campaign or just an updated message to better reflect the goals of the business. These are all good reasons to...

Good Web Page Design

Recently, one of my clients was struggling with how they wanted to show their company information on their website. We had a conversation about how I thought the page flow should be designed. Good web design manages the content and creates a layered structure so that...

Website Style Points

In my last blog, I talked about some preliminary steps you should take before meeting with your web designer: Have a clear business vision Identify your objectives Know your target audience The next challenge in website development is to define your style. Show your...