by Donna | Last updated Jan 5, 2015 | Published on Oct 16, 2012 | Branding, Marketing
When speaking to your target market, be careful with your tone and word choice. You want to attract them to your offerings and encourage them to take the next step.
by Donna | Last updated Dec 9, 2014 | Published on Oct 11, 2012 | Branding, Marketing
Your unique selling proposition defines your business in terms that your clients understand.
by Donna | Last updated Jan 5, 2015 | Published on Oct 9, 2012 | Branding, Marketing
To market effectively, we need to consider what it is about what we offer that our customers find irresistible.
by Donna | Last updated Jan 5, 2015 | Published on Sep 27, 2012 | Branding, Content Strategy, Marketing, Social Media, Web Design, Web Presence
Your Branded Website Branding helps your website visitors identify your products and services. It creates an awareness that lasts long after leaving your site. How do you create this experience for your visitors? Here are some tips that will ensure that the in-person...
by Donna | Last updated Jan 5, 2015 | Published on Sep 25, 2012 | Branding, Marketing
In every parenting book, there is one theme you are sure to find – be consistent and follow through. The idea is that children feel safe in the knowledge that the same actions bring the same consequences, whether good or bad. Well, I’m sorry to tell you but adults...
by Donna | Last updated Jan 5, 2015 | Published on Aug 6, 2012 | Branding, Color Theory, Photography, Web Design
Last month, I presented the Small Business Owner’s Guide to Personifying Your Brand. In that article, I spoke of the research needed to define the message and tone of the website. Extending this to the visual concept of photos is the next logical step to building out...
