by Allex Looper-Marrero | Last updated Aug 21, 2026 | Published on Jul 8, 2026 | Social Media, Content Strategy, Small Business Tips
Stop chasing viral hacks for social media growth. Learn how inbound and outbound community management builds the authentic, human trust that algorithms reward.
by Allex Looper-Marrero | Last updated Aug 21, 2026 | Published on Mar 24, 2026 | Branding, Marketing, Small Business Tips, Technology
Balancing marketing and content in the age of AI: Discover how to use storytelling, social SEO, and video to build trust and get found.
by Allex Looper-Marrero | Last updated Feb 24, 2025 | Published on Mar 6, 2025 | Branding, Business Strategy, Digital Media, Social Media
It’s 2025, and let’s be honest—old-school marketing tactics that feel like a pushy used-car salesman just don’t work anymore. The landscape of social media and digital marketing has evolved, and consumers are savvier than ever. Gone are the days when a catchy jingle...
by Allex Looper-Marrero | Last updated Nov 5, 2024 | Published on Nov 6, 2024 | Artificial Intelligence, Search Engine Optimization
SEO has changed a lot (to say the least) in the past few years, and it’s not showing signs of slowing anytime soon. Now that artificial intelligence (AI) has arrived on the scene and is here to stay, we have to wonder what the future of AI and SEO looks like. In this...
by Allex Looper-Marrero | Last updated Sep 13, 2024 | Published on Sep 17, 2024 | Content Strategy, Search Engine Optimization
You probably have heard about SEO (search engine optimization) all over the internet, but what does it mean, and is it really that big of a deal? To put it simply, SEO is the use of things like keywords, phrases, meta titles, descriptions, etc. to rank your content on...