9 Ways to Improve Your Social Media Presence in 2025

In early 2024, we published an article highlighting the emerging trends we were seeing in social media. That article explored how social media is continuing to evolve and take on a larger role in our daily lives. More than ever, people are using social platforms to search for conversations, explore topics, and even discover products and services. In other words—it’s becoming a more competitive space.

So what does that mean for you, as an entrepreneur? With hashtags becoming more keyword-driven and social media platforms acting more like search engines, it’s important to understand how your audience is searching—and even more importantly, how they’re using social media to find businesses like yours.

In this article, we’re sharing tips to help you improve your social media presence, while also exploring how social media and SEO are becoming more connected than ever before.

Let’s Make Your Social Media Shine

Did you know that over 5 billion people use social media, and that number is only expected to grow? To put that number in perspective, in 2024, the United States contained roughly 340 million people. So 5 billion people is roughly 15 times the population of the United States, or about 64% of the world’s population. Now, that’s a lot of people.

Of course, all 5 billion people aren’t using the same social media apps, but the point is that social media is an extremely popular platform. So, this leads to questions of how do you get found on social media? In the past, hashtags were widely used, but today hashtags aren’t used in the same way. Then there’s the algorithms to compete with. Overall, social media can be quite anxiety inducing if you don’t know what you need to do to get found.

Let’s dive into nine things you can do to get found on social media.

1. Consistent Social Media Handles

First of all, it is crucial that you use the same username or social media handle on all your social media accounts. This can take some trial and error to find the right username. For instance, if you decide to use Family Dentist Centennial as your username on Instagram, make sure it’s available on all the other platforms you want to sign up for first.

2. Well Constructed Social Media Profiles

For our second tip, it is important to create a strong profile description for your accounts. Be sure to use keywords your audience will search for in the limited space provided. It’s also a good idea to include your location, a link back to your website, and a clear call to action for next steps the user should take. This description should stay as consistent as possible between all the various social media platforms as well.

3. Showcase Your Best Content

Our third optimization tip is to showcase your best content on your social media profiles by using pinned images and videos. These 1-3 posts are a great way to ensure people who are just discovering you see your best offerings.

4. Research Your Industry

Our fourth tip is to put in the time and research others in your industry. Find some of the most popular accounts for your industry and study them to determine what they are doing right. While you can copy ideas, just don’t plagiarize and steal their content. Also, keep in mind that what works for someone else may not work for you, as they may have a very different personality from you. It can take some trial and error to figure out what works best for you, but in the meantime, continue to utilize strong keywords in your posts and hashtags.

5. Prioritize Engagement

Tip number five: engage with your audience. It should make sense that when someone comments on one of your posts that you should comment back. However, engagement goes two ways. Rather than just waiting for people to comment, you should be commenting on posts as well. One approach is to find up to ten niche-specific keywords and/or hashtags related to your industry, then comment on posts that contain those keywords and hashtags. Once you start engaging with others in your industry, people will start to return the favor and engage with your posts. This helps to build momentum for your brand and increases your overall visibility.

6. Learn From Your Social Media Analytics

For our sixth tip, you should keep a close eye on how your social media platforms are performing. Many business social media accounts provide analytics, and you should constantly be checking those analytics. This will tell you which of your posts are performing well and which ones aren’t. By knowing which posts are doing better than others, you can begin to create better and more targeted content that reaches your audience.

7. Repurpose Your Top Performing Content

Our seventh tip is to repurpose your best performing content. Lets say you have a video on youtube that’s gotten a lot of views. Rather than just letting it be, there are a number of things you can do to repurpose that content. First, you can break up a longer video into shorter videos to post on Instagram as a reel or onto tik-tok. You can also take still frames from the video and turn them into posts. Finally, you can write a blog article on the same topic as the video and post that to your website, then you can send a newsletter with that content to your email list. The key here is to capitalize on your top performing content and get as much engagement out of it as possible.

8. Collaborate with those that influence in your industry

Our eighth tip is to collaborate with influencers and others in your industry, if possible. Even with how popular social media is today, people still rely on word of mouth recommendations, and one of the best ways for you to gain a wider audience is to collaborate with people that have large followings. If you can get an influencer to promote your brand, their followers will likely talk about your brand with their friends, providing more word-of-mouth for your business.

9. Keep up with the latest trends

Our ninth and final tip is to keep up with the latest trends and changes and post consistently. Social media platforms are constantly changing things up by redoing their algorithms or overall design and aesthetic on the app. Any of these changes can influence how many views your content receives. That’s why it’s important to keep up with the latest news and developments. I also want to reiterate here to keep a close eye on your social media’s analytics. Only by knowing your analytics can you really determine how these changes are influencing your account.

Taking it all in

While taken together, everything we mentioned can accumulate to be a lot of time and effort. However, as with anything, it pays to be consistent. The more often you take the time to engage with your audience and post new content, the less overwhelming it can be. By breaking up these tips into different steps, you can also focus on doing certain steps one day and other steps another day. It’s important to stay engaged while also not getting burned out.

Final Thoughts: The Road to Better Social Media Visibility

Social media is no longer just a place to post updates—it’s a powerful discovery engine where potential clients are actively searching for services, advice, and experts. That means your visibility on these platforms matters more than ever.

From choosing the right handle and optimizing your profile to engaging with your audience and repurposing high-performing content, each of these nine strategies will help improve your findability—so you don’t just show up, you stand out.

Yes, staying consistent takes time, but the more intentional you are with your social media presence, the easier it becomes to build real momentum. Choose one or two tips to start with this week, and keep moving forward. Your next client may already be scrolling.