2024 has officially started, and it’s time to plan and strategize your marketing to skyrocket your business in the ever-evolving digital landscape.

In this article, we’re going to explore some of the key social media trends and predictions for this year, as well as how you can use them to your advantage and stay ahead of the game this year.

Let’s get into it!

How Hashtags are Changing in 2024

SEO (aka keywords) is predicted to surpass hashtags on social media in 2024, according to an article on Social Media Today.

Research from Hootsuite showed us that the social media posts that relied heavily on SEO had a 30% higher engagement rate. When you take into consideration that about 40% of young adults use social media as a search engine, you can understand how keywords can make or break your success.

So, what now? Since we understand that hashtags are slowly being phased out and SEO and keywords are becoming more and more vital, we can adjust our strategies accordingly. Having a solid content strategy that revolves around your core topics combined with a deep understanding of your audience, and then implementing SEO on top of that will help you reach your social media goals in 2024.

How People Search for Brands and Products is Evolving

As an example, about 62% of Instagram users use the app to research for products and brands before they make a purchase. Also, as we discussed before, Tiktok is the #1 search engine for more than half of Generation Z.

This trend begins with Gen Z, but will be moving more and more into other demographics as it becomes more effective to perform local searches to find the product or brand you’re looking for.

Video Content is King

With TikTok being the king of short-form content, and with Instagram’s algorithm prioritizing video content over everything else, it’s vital that you begin to implement video into your content strategy if you haven’t already.

Not only is video content more engaging, but it allows you to build trust and community with your followers by showing them the “face behind the brand.” In this age of Artificial Intelligence, it’s so important to show your audience the real YOU, and prove to them it’s not just another bot behind the screen.

Adjusting and Planning Your Strategy

We understand that navigating through all these changes and predictions can be overwhelming, but our advice to you would be to adjust your content strategy according to your goals and your audience.

You don’t need to feel pressured to implement something simply because it’s trending. Instead, look at your audience and whether or not their needs have changed. By staying true to your content and keeping your messaging authentic, your audience will not only notice but also appreciate your genuine approach.

If you would like to see our expertise in action, then schedule a free consultation today!

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