From Struggle to Strategy: My Journey to Helping Service-Based Businesses Thrive
I have a heart for service-based businesses.
Not only is my business a service-based business—clients hire us to perform a service—but I also grew up in a family of entrepreneurs. Both of my parents ran service-based businesses, and I watched firsthand what that life looked like.
Sometimes business was good.
Sometimes… not so much.
What My Parents’ Business Taught Me About Visibility and Client Growth
As a child in a family of six, I saw my parents struggle at times to find customers. I saw them work hard—really hard—to keep things going. Paying bills. Putting food on the table. Taking care of us kids. And while they had the grit and determination, what they didn’t always have were the tools to market themselves in a consistent, strategic way.
That’s why when I began serving entrepreneurs, my heart kept going back to service-based businesses. Their needs are different. Their success impacts more than just them—it supports their families, their employees, and their communities.
So I built Blue Zenith Design + Strategy to support them. And over the years, I developed a system that worked—a blend of social media marketing, content strategy, and SEO that made sense, and more importantly, brought real visibility and customers.
It Doesn’t Have to Be This Hard: Why I Built Get Found & Thrive
Now, I’ve taken everything we’ve learned and packaged it into something designed specifically for small service-based businesses:
Get Found & Thrive is a marketing system built to support the very people I grew up admiring—those who provide a service and simply need more of the right people to find and trust them.
I sometimes wonder how different my childhood might’ve been if my parents had access to these kinds of tools and processes. What if they had more guidance, more clarity, and more visibility?
I believe now—it doesn’t have to be that hard.
That’s why I’m here.
That’s why this platform exists.
Because when service-based businesses thrive, everyone around them does too.
What is Get Found & Thrive?
Get Found & Thrive is a membership platform intended for service-based businesses.
Donna Galassi is the founder, CEO, and Marketing Director of Blue Zenith Design + Strategy, a full-service marketing and SEO firm she established in February 2009. Her journey to entrepreneurship was forged by a major life shift and the economic upheaval of the Great Recession. After more than 15 years as a software engineer, the loss of her job in 2007 spurred her to create her own path.
Blue Zenith was founded on the promise of giving voice to the entrepreneur. The company specializes in guiding small businesses through the dynamic landscape of marketing and SEO, helping them achieve high findability and brand recognition. Her goal is simple: to help businesses get found, get noticed, and stand out from the competition.