No matter what industry you’re in, we can all agree that in this digital world, online marketing is vital to your small business’s success. 

Your digital marketing is how your customers find you, and how people perceive your business. It also has a huge impact on whether or not people choose your business above all the others. In this article, we’re going to give you 5 steps to success when it comes to starting digital marketing for your small business. 

1. Narrow Down Your Options

What are your business goals when it comes to marketing? Are you looking to grow your audience? Increase brand awareness? Book more clients? These are all very different goals and the steps to achieving them also look quite different. 

Before you can be successful in your marketing endeavors, you need to get specific on what your goals are. 

2. Decide on Your Platform

It’s always a good idea to post to multiple marketing platforms, but you will benefit from choosing one or maybe two that will be your main focus. This allows you to create more niched content for your main platform, and then repurpose it to all your other platforms. 

For example, if you choose Instagram as your main platform, you can then create all your content specifically for this platform, and you can repurpose feed posts to Facebook and LinkedIn, reel videos to TikTok, and stories to Pinterest. 

This keeps you from having to create multiple types of content for several different platforms. Also, most of your ideal audience will most likely be on one specific platform and that is the one you’ll want to choose to pour your efforts into. 

3. Be Consistent 

When it comes to digital marketing, consistency is one of the most important elements. Each social media platform has its own set of guidelines as to the number and frequency that you “should” be posting, but it’s important to set a schedule that you are able to keep up. 

For example, even if Facebook recommends posting 1-2 times per day, it’s better to set your own schedule that you are able to stay consistent with. It’s better to consistently post once per week rather than sporadically – as that will only confuse the algorithm. 

4. Don’t Overcomplicate Things

Even though planning your marketing strategy can seem like a big feat, one of the best pieces of advice we can give is to just start! Don’t let over-planning and over-complicating things keep you from your success. 

Another big part of digital marketing is trial and error. To get any data on what resonates with your audience and drives you closer to your goals, you have to start posting.

5. Stay in Your Zone of Genius

If digital marketing isn’t your thing or the thought of building a strategy overwhelms you, that may be a sign that it’s time to outsource to the experts! Let us craft a strategy and maintain your digital presence for you so you can stick to what you know best – your business! Get in contact with us today and let’s transform your marketing!