If your site isn’t user-friendly then this will be impacting you in more ways than one. You may find that you are not able to get the result you want out of your sales conversions and that you also struggle to really push your services to your audience. If you want to help yourself, then one thing you can try is driving your user experience by taking the time to assess your site and its features, so you can determine all the ways you can make it more user-friendly.

Your Navigation isn’t User-Intuitive

One of the easiest ways for you to improve website usability is to make sure that your site is intuitive. You need to look at your sitemap and you also need to make sure that you plan your structure in a way that makes sense. eCommerce sites in particular are known for having bad navigation and this can impact you in more ways than one. Whether you are using too many navigation items or whether you have confusing names for your pages, you have to remember to keep organization in mind so that people feel at ease when navigating your pages. Never incorporate more than 7 or 8 navigational items at once and make sure you are using dropdowns to your advantage too.

Your Site Isn’t Responsive

If you have a business site that isn’t responsive then the design elements will either stretch or shrink. A lot of this comes down to the screen that they are being shown on. Things like this are crucial to your visitors and to search engines. Non-responsive sites will experience a drop in rankings, so try and work around this by ensuring your site is the best it can be. Work with a responsive agency so you can make sure your site is user-friendly and to make sure your CMS is solid too. If you can do this then you will soon find that it is easier for you to get the result you need.

Your Site’s Not Accessible

Another important aspect when it comes to website usability is forgetting about accessibility. Accessibility was created as a way to try and give support to those who have disabilities. There are a lot of ways that you can improve the accessibility of your site, but if you don’t then you may find that you end up discriminating against your users. One way for you to work around this would be for you to have different options to help your users have the experience they want.

To improve accessibility, you may want to link when it makes sense between your pages. You might also want to have big and bold calls to action, so you can improve the functionality of each page. You should also add a chatbot for website use, so you can make sure that your audience can always get in touch with you, should they ever need to. Things like this can be a game-changer for your site so keep that in mind if you can.