Wonder about how a brand is unique? You can tell by the way a brand greets you. One brand might simply say “hello,” while another might say “howdy!” A third brand may say, “Bonjour, ciao, y hola!” You are definitely able to tell something about a brand based on their form of greeting. Hello might not say much, but “howdy” can certainly tell you something about the brand and the market they wish to serve.
howdy or bonjour?
Your own use of language, including your accent and choice of slang conveys a lot about yourself. It pinpoints your history and personality. Conscious choices constitute a verbal branding identity. The way you choose to utilize verbal branding in your marketing initiatives may make the difference between connecting with potential clients or not.
what is verbal unique identity?
It’s understandable if you’re still a bit confused as to what verbal branding actually is. After all, it’s not a primary component of your brand, like your brand colors. It’s also understandable if you’ve been branding your business for some time without establishing your verbal brand. However, your verbal brand identity can be incredibly important when it comes to distinguishing your brand from other brands that are directly competing with yours.
By making moderate adjustments to the way you communicate through your advertising initiatives, you can add flair to your “speech”. This can include everything from a short tweet or an advertising tagline to a lengthy blog post. This flair can make your brand more personable, more trustworthy and more memorable to your clients.
establish guidelines
Establishing your verbal brand involves both clearly stating who you are and what distinguishes you from your competitors. Creating the broad outline of a verbal brand identity, such as establishing whether or not to be formal or informal or to add a regional or international flair, is easy. Establishing a system for maintaining a consistent verbal brand can prove to be much harder.
While it’s impossible to manage every communication between your brand representatives and the public, creating written guidelines before marketing and content should be created. Having multiple individuals review and monitor major content for consistency can help ensure that your verbal brand identity stays on an even keel.
nuance and restraint are key
Many classic games are described as easy to learn, but difficult to master. Establishing a framework for a verbal brand identity can be relatively easy. Adding personality to your communications in a way that is distinctive, effective and consistent can be incredibly challenging.
How do you want your brand to be perceived once you tell your story? Creating a verbal brand identity is just one small step in establishing your brand promise, and the digital branding experts at Blue Zenith can help you brand or rebrand your business in a way that sets you apart from your competitors!