In our previous post, we discussed the benefits of learning the basic functionality of websites and web servers in general.

Not Everyone Can Build A Functional Website

Very few business owners, at least those that do not own and operate a web design business, have the knowledge, experience, and tools necessary to build a website to the same level of functionality as a professional web designer. But that’s totally okay! Chances are you also do not have the tools and expertise to service and operate the machines that are used to manufacture your household products, or service and maintain the vehicles you use. Business managers don’t need to have an expert level of knowledge in regards to every facet of their business. They’re not expected to because as an entrepreneur or business professional they should be focused on generating revenue and building their business, not building websites.

Know The Difference!

While it is not necessary to know how to build your own website, it is important to know how a competent, highly-skilled web developer and digital branding and marketing company can give you and your business a superior product and level of service over a less experienced web designer or a company that mass produces websites from existing templates. And the very first step is getting to know you!

The Importance Of A Personal Touch

The topics covered in our previous post were very technical in nature, and it is important to understand the basics of the technology involved to ensure that your new website is properly designed and built to its fullest potential. However, your website can be extremely well designed and contain the right combination of tools and services and still produce mediocre to poor results. The primary reason why this happens is the website may have been built competently from a technical standpoint, but the web designer or company producing the website failed to incorporate a strategic plan to integrate a broader digital marketing and branding strategy. This is the fundamental flaw with choosing a “one size fits all” approach to your website. No matter how convenient, inexpensive, or even technically competent this approach may be, your business is unique and your website has to built and finely-tuned to match the uniqueness of your business.

The Importance Of Hosting and Security

Another fundamental difference between the personal touch of a boutique web design and digital branding and marketing firm and a “one size fits all” approach taken by a larger company relates to security. Website security is a complicated and important aspect of both web design and hosting, as a compromised website can be embarrassing and, depending on the amount of sensitive data collected or stored by your website, an expensive mess. Larger web design firms usually offer smaller companies discounted shared hosting through a web hosting partner, or they may even force you to host their website on their platform. Neither of these options will provide an optimal or personalized approach to both hosting and protecting your website, and a mass data breach could leave your website, and your client’s data, vulnerable.

Make Security A Priority

Here at Blue Zenith, we are excited to announce that we are now offering dedicated and secure hosting and administration support to our clients. By hosting your website on our dedicated server, we can provide a personalized approach to hosting, administering, and securing your website, keeping your Content Management System (CMS) up-to-date while patching bugs and vulnerabilities that can leave your website vulnerable to hacks. Contact us today for more information and availability!