In our previous post, we discussed how AllProWebTools, a Blue Zenith partner and fellow Colorado startup, can provide an your small business with a full Customer Management System (CMS) and Customer Relationship Management (CRM) system. Additional tools included are automated email services, sign up boxes, online forms, email management, web hosting and other ecommerce features. Combined with a cloud-based productivity solution, such as Google’s G Suite or Microsoft’s Office 365, you can have every digital tool and service you need to manage your customer and partner relationships, boost the productivity of your employees and host and operate a thriving ecommerce website, all with as little as two affordable subscription plans!

However, as we all know, purchasing a product or service and gaining the knowledge and expertise necessary to put it to good use are two very different things – for instance, purchasing a laptop doesn’t instantly make one a Windows power user, and having access to a car doesn’t mean someone knows how to drive. In order to ensure that your small business has the right digital tools and services in place and the requisite knowledge and training to utilize them effectively, it’s important to familiarize yourself, even if you’re planning on delegating or contracting out these responsibilities to others. Luckily, there are services like webinars, or web-based seminars, available to you that can provide IT training efficiently and at an affordable price!

Does This Mean I Have To Become An IT Expert?

No! You may be a bit confused at this point – after all, you have enough on your plate as an entrepreneur that it could be unfathomable to think that you also must train on IT matters, especially if you are already somewhat of a “luddite” or disinterested party when it comes to technology. Why should you have to learn anything related to IT when you have chosen in the past to delegate or outsource such responsibilities? Fortunately, we’re not advocating for you to attend night school or learn how to troubleshoot and fix a web server, but it is important to gain enough knowledge and insight to know what tools and services your business needs and, just as importantly, what tools and services it doesn’t need. If you don’t gain this knowledge, your business won’t fall apart or collapse, but it’s entirely possible that you’ll end up spending an excessive amount of money on IT-related products that you don’t necessarily need. Since so many of these options being provided are on a subscription basis, the longer you go without correctly realigning and streamlining your subscriptions, the more it will cost you in the long run. It’s also possible that there’s a product, tool or service that can make your business more efficient or boost sales, but you may not be aware of it. Only by familiarizing yourself with all of the options available can you ensure that your business is reaching its full potential.

Webinars: The Easy And Affordable Solution!

As we mentioned earlier, gaining the necessary knowledge about IT-related matters doesn’t require a significant investment of time and money or formal classroom training. Our company and others host webinars that provide timely and insightful information about IT, marketing and design-related matters relevant to entrepreneurs and small businesses, often free or at a reasonable rate. With a minor investment of time and money, you can gain extremely valuable insights that can help you make or approve the right decisions when it comes to your small business, saving you time, money, reducing IT-related hassles and, most importantly, boosting productivity and strengthening client relationships!