Your Journey to Conversion Checklist

What are the steps to converting online visitors to customers?

• Findability: The first step to conversion is awareness. Your potential client must be aware your business exists and that you have a solution to their challenges.
• Stickiness: The second step is creating curiosity in your online visitor. Stickiness is the art of keeping your visitors on your website so they can get to know more about your business and your offerings.
• Connection: The third step happens when you truly connect with your online visitor. Magic happens when your message inspires possibilities and builds trust that you are the solution.

Those three steps, done right, leads your online visitors to know you, like you, trust you, and see your offerings as a solution to their challenges.