Effective Web Design: Showcase Your Business

For your website to be effective, each web page should have a single purpose and, in combination, they should work together to present a unified image. The design and content must be focused, providing information in order of importance with compelling headlines to assist the reader in locating points of interest.

Good Web Page Design

Recently, one of my clients was struggling with how they wanted to show their company information on their website. We had a conversation about how I thought the page flow should be designed. Good web design manages the content and creates a layered structure so that...

Personal Connections

In spite of its reputation as a haven for impersonal, solitary activity (think “web-surfing”), the Internet REALLY is a source of connection. Whether they admit it, or even realize it, website viewers need to feel a connection. If they don’t sense it, they won’t stick...

It’s Just the Beginning

For a very long time it had been a dream of mine to own my own business. Then, in February, 2009, I filed my business, Blue Zenith, with the Colorado Secretary of State’s office online. It was an exciting day for me – and represented the culmination of years of hard...