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It’s Time to Level the Playing Field

It’s Time to Level the Playing Field

by Donna | May 10, 2016 | Blue Zenith, Customer Experience, Target Market

If you are not learning new ways to grow your business and connect with your target market, your business may be unable to compete against your competitors.

Identifying The Tone Of Your Brand Voice

Identifying The Tone Of Your Brand Voice

by Donna | Jan 26, 2016 | Branding, Target Market

In many cases, simply changing the tone of your branding and your brand voice can give your business a powerful boost in the marketplace.

Should You Do A Last-Minute Rebranding?

Should You Do A Last-Minute Rebranding?

by Donna | Nov 4, 2015 | Branding, Target Market

Even an excellent brand voice and strong SEO cannot fix a brand that is misaligned, misapplied, incoherent, or just plain ineffective to your target market.

Are Your Customers Raving Fans?

Are Your Customers Raving Fans?

by Donna | Oct 13, 2015 | Customer Experience, Marketing, Target Market

Do you want your customers to be your raving fans? If you want them to spread the word about your small business, certain incentives can help.

Make Your Marketing Memorable

Make Your Marketing Memorable

by Donna | Aug 25, 2015 | Customer Experience, Marketing, Target Market

Effective, long-term small business marketing and branding depends on a number of traditional principles that stress openness, honesty and integrity.

Embrace Your Target Market With Focused Advertising

Embrace Your Target Market With Focused Advertising

by Donna | Jun 24, 2015 | Marketing, Target Market

Is your marketing strategy too broad, or is it too narrow? Are you properly reaching your target market, or are your ads getting lost in the sea of content?

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