If you are not learning new ways to grow your business and connect with your target market, your business may be unable to compete against your competitors.
In many cases, simply changing the tone of your branding and your brand voice can give your business a powerful boost in the marketplace.
Even an excellent brand voice and strong SEO cannot fix a brand that is misaligned, misapplied, incoherent, or just plain ineffective to your target market.
Do you want your customers to be your raving fans? If you want them to spread the word about your small business, certain incentives can help.
Effective, long-term small business marketing and branding depends on a number of traditional principles that stress openness, honesty and integrity.
Is your marketing strategy too broad, or is it too narrow? Are you properly reaching your target market, or are your ads getting lost in the sea of content?