E-Commerce: Product Photography

If you’ve spent any considerable amount of time on the Internet and the World Wide Web, you know that ecommerce almost always involves images of the product or service being rented, leased, borrowed or sold. Simply put, if buyers are unable to physically handle a product or watch a product demonstration in-person, they want the next best thing – photographs and/or videos that provide a visual representation or demonstration of the product or service.

Using Stock Images

Last month, I presented the Small Business Owner’s Guide to Personifying Your Brand. In that article, I spoke of the research needed to define the message and tone of the website. Extending this to the visual concept of photos is the next logical step to building out...