Interview with Gina Kaelin-Westcott

We recently had the pleasure of talking with Gina Kaelin-Westcott, author of Creating a Bond Beyond the Handshake: 100 Reasons Why Relationships and Value are What Sell Every Time. She is the co-founder of Extreme Relationship Management, a professional business networking organization, and she is president of Connect Selling, Sales strategist and sales consultant for small business.

The Process of Taking a Brand Online

Whether there’s a strong brand already in place, or there’s work to extending an existing brand, building an effective website requires developing an understanding about the business and establishing brand expectations. Every element of the website must humanize and personify the business itself, personalizing the people behind the business, and project the brand image.