While there are very few people still using obsolete smartphones, feature phones are still being sold today with built-in WAP browsers, although many feature phone browsers also support basic HTML websites as well.
If you are considering mobile advertising, please keep in mind that it is important to understand how the various components of mobile advertising work before determining if it is currently a good fit for your business.
We encourage you to go seek out any and all the information that you need in order for you to create the best fitting mobile website for your company. No matter what you may need to know, Google Think Insights has the articles and tools available for you that make designing and testing a mobile website faster and easier, especially for novices.
It is important to understand the two fundamental elements of mobile website design – minimalism and simplicity. By incorporating these elements in every facet of your website, you will have a faster, more responsive and more reliable mobile website.
Before you invest time and resources in creating a mobile website, you should determine if your existing website is mobile-friendly. If a majority of mobile users can view your website and access the contents successfully, a mobile website may not be necessary.
There are fundamental differences between websites optimized for desktop browsers and mobile browsers. Does your company or organization need a website optimized for mobile devices?