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The Top 6 Mistakes Made By Small Business Websites

The Top 6 Mistakes Made By Small Business Websites

by Donna | Jul 10, 2015 | Business Strategy, Design Elements, Small Business Tips, Web Design

Are you making any of these mistakes? If you are not writing a blog, or if your small business’s website is outdated, you may need to update your website.

What Not to Do With Your Tagline

What Not to Do With Your Tagline

by Donna | Apr 29, 2015 | Branding, Business Strategy, Design Elements, Marketing

Avoid these common mistakes when developing a good tagline: imitating a competitor, over-used clichés, and over-complicated statements.

Creating The Perfect Tagline

Creating The Perfect Tagline

by Donna | Apr 28, 2015 | Branding, Business Strategy, Design Elements, Marketing

The process of developing a good tagline can help you identify exactly what unique values your business delivers to your customers.

Good Logos Are Often Deceptively Simple

Good Logos Are Often Deceptively Simple

by Donna | Apr 22, 2015 | Branding, Design Elements, Marketing

Good logos can often be deceptively simple. So much more goes into a powerful logo design than simply picking a letter to represent your company. What makes a simple logo so “deceptively” memorable and effective?

How Effective Is Your Logo?

How Effective Is Your Logo?

by Donna | Apr 21, 2015 | Branding, Design Elements, Marketing

Designing a good logo is difficult. How can you make sure that the logo representing your company will actually work for your specific business?

Choosing the Right Color Scheme

Choosing the Right Color Scheme

by Donna | Apr 15, 2015 | Blue Zenith, Branding, Color Theory, Design Elements

Before you can decide on a set of colors to represent your business, it’s extremely important to understand your target audience and your competitors.

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