Share Your Values With Your Customers

by Donna | Last updated Feb 7, 2017 | Published on Jul 7, 2015 | Communication, Customer Experience, Marketing

Great marketing strategists know that once a potential customer learns that your business shares their values, you can quickly gain their loyalty.

Should You Become The Face Of Your Brand?

by Donna | Last updated Nov 4, 2015 | Published on Jun 17, 2015 | Branding, Communication, Marketing, Small Business Tips

If you become the face of your business or brand, you must be prepared become more available to your customers and to face personal complaints and gossip.

The Benefits of Helping Others Online

by Donna | Last updated Jun 10, 2015 | Published on Jun 10, 2015 | Communication, Digital Media, Web Presence

Proving your academic and practical knowledge to others, online and offline, is the key to gaining the trust and potentially new business of others.

Establish Yourself As an Expert in Online Groups and Communities

by Donna | Last updated May 28, 2015 | Published on Jun 9, 2015 | Communication, Digital Media, Social Media, Web Presence

There are a lot of online communities where experts gather to discuss industry-specific topics. What do you need to do in order to join one of these groups?

Learn to Utilize Press Releases

by Donna | Last updated May 11, 2015 | Published on May 20, 2015 | Communication, Marketing, Online Advertising

A newsworthy press release can prove to be a valuable marketing resource when utilized properly and distributed to the proper channels.

Maximizing the Value of Personal Connections

by Donna | Last updated Mar 9, 2015 | Published on Mar 25, 2015 | Business Strategy, Communication, Customer Experience

The key to taking advantage of your personal connections to your clients is to adapt your tools, services and procedures to maximize these interactions.