Read The Latest Blue Zenith Blog Posts
Effective Web Design: Understanding Your Target Market
Understanding your target market gives your marketing the focus it needs.It provides guidance to visuals, color and messaging to create an effective web site.
Defining Your Target Market
Who are you trying to reach? When you are in the planning stages of a business, one of the most important things you need to do is figure out who is most likely to buy what you are selling. If the industry is new to you, you need to do some research. Check out places...
What is Website Branding?
Your Branded Website Branding helps your website visitors identify your products and services. It creates an awareness that lasts long after leaving your site. How do you create this experience for your visitors? Here are some tips that will ensure that the in-person...
Brand Essence – Like the fingers of a hand
In every parenting book, there is one theme you are sure to find – be consistent and follow through. The idea is that children feel safe in the knowledge that the same actions bring the same consequences, whether good or bad. Well, I’m sorry to tell you but adults...
Using Stock Images
Last month, I presented the Small Business Owner’s Guide to Personifying Your Brand. In that article, I spoke of the research needed to define the message and tone of the website. Extending this to the visual concept of photos is the next logical step to building out...
A Small Business Owner’s Guide to Personifying Your Brand
Personify Your Brand Typically a website is redesigned when a company has taken a new direction. This can be due to a rebranding process, a new marketing campaign or just an updated message to better reflect the goals of the business. These are all good reasons to...
Developing a Social Media Strategy
If you’re a business owner, you've already heard that you must have a social media strategy. You know the benefits of getting your business involved in social media – as well as heard the testimonials from other business owners. I've seen people struggle with this...
Good Web Page Design
Recently, one of my clients was struggling with how they wanted to show their company information on their website. We had a conversation about how I thought the page flow should be designed. Good web design manages the content and creates a layered structure so that...
Website Redesign
Website Redesign – Do Your Homework (Please!) Entrepreneurs and business owners tend to be “doers” who like to dive into things and then sort everything out as they go. There’s a time and place for that, but not when it comes to website design and redesign! Like it or...
Blogging – What Not to Do
This month we’ll continue to talk about blogging. I thought it would be helpful, and maybe more impactful, to talk about what not to do when blogging. But first let’s look at the big picture. Remember, your blog is another opportunity to tell potential clients about...