Put Your Brand Into Action

by Donna | Last updated Jan 5, 2015 | Published on Jan 20, 2015 | Branding, Business Strategy, Content Strategy, Marketing

Do your online properties truly represent your brand? What can you do to put your brand into action on your website and social media accounts?

Differentiating Yourself Through Branding

by Donna | Last updated Dec 29, 2014 | Published on Jan 14, 2015 | Branding, Business Strategy, Marketing

Once you have a good amount of information on your business’s competition, organize that data in a way that will highlight your differences and similarities.

Conducting Competitive Research

by Donna | Last updated Dec 29, 2014 | Published on Jan 13, 2015 | Branding, Business Strategy, Marketing

Conducting competitive research can help you differentiate your business and brand in the marketplace by learning how to stay ahead of your competition.

Be “On-Point” With Your Branding

by Donna | Last updated Jan 5, 2015 | Published on Jan 7, 2015 | Branding, Business Strategy, Marketing

Does your brand communicate the right message to your clients and to the world? Remember that your brand has a voice of its own.

Begin the Year with a Fresh, New Look at Your Brand

by Donna | Last updated Jan 5, 2015 | Published on Jan 6, 2015 | Branding, Business Strategy, Marketing, Web Presence

Effective and consistent branding is vitally important to the success of your business. Is your brand up to date with your business’s current message?

Color Palettes: Holiday Decorations

by Alex Galassi | Last updated Dec 22, 2014 | Published on Dec 26, 2014 | Blue Zenith, Color Theory, Photography

From the Blue Zenith team, we hope that 2015 is filled with new opportunities, aspirations and ideas for your business and your life.

The Branding Power of Color Schemes

by Donna | Last updated Mar 31, 2015 | Published on Dec 18, 2014 | Branding, Color Theory, Design Elements, Marketing

Understanding the balance and energy of the colors you choose to represent your brand can help you better connect with your audience and enhance your brand essence.

Branding with Typography and Fonts

by Donna | Last updated Mar 31, 2015 | Published on Dec 17, 2014 | Branding, Communication, Design Elements, Marketing, Web Presence

The creative use of typography and fonts can elevate your branding, boost sales, and set your business apart from your competitors.

Amplify Your Branding with a Good Tagline

by Donna | Last updated Mar 31, 2015 | Published on Dec 16, 2014 | Branding, Design Elements, Marketing, Online Advertising, Web Presence

Amplify Your Branding With a Good Tagline! Creating a tagline for your business is the key to properly introducing and defining your brand to new customers.