Read The Latest Blue Zenith Blog Posts
Is Your Business Charitable?
If your small business is interested in becoming more charitable, there are many ways that you can successfully promote your business and the organization you are donating to.
Follow Through on Commitments and Promises
Your branding & marketing could be working just fine, but if you are not following through on your commitments to your customers, your business may suffer.
When Should You Change, and When Should Everything Stay the Same?
When it comes to your branding and marketing, it is important to understand when changes are helpful or necessary and when they can be wasteful or ineffective.
Admitting an Error or Mistake
How do you properly discuss and address public, and sometimes embarrassing, mistakes and errors on social media?
Gain Trust By Opening Up
How can you open up to your audience and post more interesting, informative and personal content without overstepping boundaries or offending your audience?
The Top 6 Mistakes Made By Small Business Websites
Are you making any of these mistakes? If you are not writing a blog, or if your small business’s website is outdated, you may need to update your website.
Advocate For Your Customers
Shift your focus away from customer service to customer advocacy, especially over any digital platforms that you use to address customer comments & concerns
Share Your Values With Your Customers
Great marketing strategists know that once a potential customer learns that your business shares their values, you can quickly gain their loyalty.
Don’t Let Your Digital Presence Take a Vacation
If your responsibilities include creating content while you’re on vacation, consider the impact that such work will have on your leisure time and activities
Maintaining Your Digital Presence Away From the Office
Taking time away from the office can bring a whole new set of concerns, such as ensuring that your business is properly managed while you are away.