Talk About What Makes You Unique

by Donna | Last updated Nov 4, 2015 | Published on Oct 28, 2015 | Branding, Business Strategy, Marketing, Small Business Tips

You have to communicate your business’s uniqueness to your target market through your branding, marketing, advertising, and positive word of mouth.

Be Unique In A Positive Way

by Donna | Last updated Feb 7, 2017 | Published on Oct 27, 2015 | Branding, Customer Experience, Marketing

Does your small business offer a unique product, service, or attitude that makes you stand out from your competition? Showcase that uniqueness.

What Does Your Target Market Really Want to Read?

by Donna | Last updated Oct 7, 2015 | Published on Oct 21, 2015 | Content Strategy, Customer Experience

If your small business produces its own content, such as a blog, then how can you determine what your readers want to read before you decide what to write?

Gain Inspiration From Competitors Without Plagiarizing

by Donna | Last updated Oct 7, 2015 | Published on Oct 20, 2015 | Content Strategy

Producing your own content on a consistent basis is hard. Yet make sure that you are not plagiarizing. Be sure to always cite your sources.

Offer the Right Incentives the Right Way

by Donna | Last updated Oct 1, 2015 | Published on Oct 14, 2015 | Customer Experience, Marketing

For small businesses, it’s hard to compete against large retailers on price alone. Yet small businesses have the advantage when it comes to customer service

Are Your Customers Raving Fans?

by Donna | Last updated Sep 30, 2015 | Published on Oct 13, 2015 | Customer Experience, Marketing, Target Market

Do you want your customers to be your raving fans? If you want them to spread the word about your small business, certain incentives can help.

When Changing Your Website, Don’t Forget About SEO!

by Donna Galassi | Last updated Mar 29, 2023 | Published on Oct 7, 2015 | Design Elements, Search Engine Optimization, Web Design

Before you make any changes to your website, even small or inconsequential changes, it is a good idea to check your website for existing problems or errors.