Read The Latest Blue Zenith Blog Posts
How to Easily Create a Quarterly Content Marketing Outline
Getting on Target with Your Content In our previous post, we discussed the importance of establishing a quarterly content marketing outline for your business. Creating content marketing can be a fun but sometimes challenging way to market your business online, develop...
The Importance of a Content Marketing Outline
Outline Your Strategy Now that you’ve begun to utilize content marketing as part of a larger digital branding and marketing strategy, it’s time to figure out exactly what you want to accomplish with that content – not just today, but tomorrow, next week, and even two...
Color Palette: Three Pigeons
A Little Background Over past centuries pigeons have been known for their outstanding navigational skills. Interesting enough they use the sun as a guide and are also familiar with landmarks and can follow man made roads, following along and changing direction at an...
It’s That Season Again! How To Avoid Holiday Related Controversy
Hitting The Mark With Your Holiday Marketing In our previous post, we presented an introduction to incorporating seasonal events, specifically holidays, into your digital marketing. Invoking the shared memories that revolve around holidays can be an especially...
It’s That Season Again! Utilizing Holidays in Your Digital Marketing
Utilize the holiday season in your digital marketing campaign but make sure you do not offend anyone with any offensive content.
Don’t Be a Ghost, Be Found! Special Promotions on Social Media
Don't Be a Ghost ~2 In our previous post, we provided an introduction to utilizing special promotions, which is an alternative method to boosting your online presence and quickly building a social media audience. Special promotions, which can include special sales,...
Don’t Be a Ghost, Be Found! Special Promotions on Social Media
Don’t Be a Ghost Regular readers of our blog may have noticed a theme running through the last few weeks of posts. While we haven’t discussed exactly the same topics week after week, we did strive to explain the differences between organically developing a digital...
Organic Marketing 101 & The Limitations of Content Marketing
Let’s Go Organic! In our previous post, we discussed the benefits and effectiveness of developing and launching an organic online marketing campaign, utilizing content marketing through your blog and social media pages to naturally grow an online audience and funnel...
Organic Marketing 101 & The Effectiveness of Content Marketing
Let’s Go Organic In a series of posts over the last two weeks, we have discussed both utilizing a content marketing strategy to organically or naturally grow an online audience and adopting an additional accelerated strategy to grow that audience quickly through the...
Plan Your Social Media Budget | Measuring the ROI
Making Sure You Have Return On Investment In our previous post, we discussed the basics of setting a social media advertising budget, and the importance of identifying your target market for each campaign you launch. Creating an online brand, social media presence and...