Social Media accounts are a great way to add a publicly-facing facet of your business, and how you manage, post, and update content influences your brand’s message.
How does the public perceive your brand? It is important to understand how the public discovers and interacts with your brand, and what they take away from that experience.
We often lose sight of the beautiful things in life, and our challenge for you is to take a moment out of your day to appreciate five beautiful things in your life.
You've invested a lot of time and resources in developing your brand, and now that you're ready to begin marketing your business online, it's understandable to be eager or even impatient to see your digital brand and marketing plans produce new clients, customers and...
What social media accounts should you use to promote your business and your brand? Should you enter into a niche target market to reach a wider audience?
Every platform is different, from your website to your social media accounts. Learn how to make all of your accounts properly communicate your brand’s message.
Do your online properties truly represent your brand? What can you do to put your brand into action on your website and social media accounts?
Once you have a good amount of information on your business’s competition, organize that data in a way that will highlight your differences and similarities.
Conducting competitive research can help you differentiate your business and brand in the marketplace by learning how to stay ahead of your competition.
Does your brand communicate the right message to your clients and to the world? Remember that your brand has a voice of its own.