Read The Latest Blue Zenith Blog Posts

Using Stock Images

Last month, I presented the Small Business Owner’s Guide to Personifying Your Brand. In that article, I spoke of the research needed to define the message and tone of the website. Extending this to the visual concept of photos is the next logical step to building out...

A Small Business Owner’s Guide to Personifying Your Brand

Personify Your Brand Typically a website is redesigned when a company has taken a new direction. This can be due to a rebranding process, a new marketing campaign or just an updated message to better reflect the goals of the business. These are all good reasons to...

Developing a Social Media Strategy

Developing a Social Media Strategy

If you’re a business owner, you've already heard that you must have a social media strategy. You know the benefits of getting your business involved in social media – as well as heard the testimonials from other business owners.  I've seen people struggle with this...

Good Web Page Design

Recently, one of my clients was struggling with how they wanted to show their company information on their website. We had a conversation about how I thought the page flow should be designed. Good web design manages the content and creates a layered structure so that...

Website Redesign

Website Redesign – Do Your Homework (Please!) Entrepreneurs and business owners tend to be “doers” who like to dive into things and then sort everything out as they go. There’s a time and place for that, but not when it comes to website design and redesign! Like it or...

Blogging – What Not to Do

This month we’ll continue to talk about blogging. I thought it would be helpful, and maybe more impactful, to talk about what not to do when blogging. But first let’s look at the big picture. Remember, your blog is another opportunity to tell potential clients about...