Read The Latest Blue Zenith Blog Posts

Defining Your Target Market

Who are you trying to reach? When you are in the planning stages of a business, one of the most important things you need to do is figure out who is most likely to buy what you are selling. If the industry is new to you, you need to do some research. Check out places...

Brand Essence ā€“ Like the fingers of a hand

In every parenting book, there is one theme you are sure to find ā€“ be consistent and follow through. The idea is that children feel safe in the knowledge that the same actions bring the same consequences, whether good or bad. Well, Iā€™m sorry to tell you but adults...