Donna, Author at Blue Zenith Design + Strategy

Do You Know the Top Way to Amplify Your Message?

by Donna | Jul 6, 2021 | Communication, Content Strategy

How Asking Questions Boosts Engagement We’ve all heard the phrase “It’s not what you say but how you say it,” and that applies to all communications, including digital content. As a small business, you want to engage with your ideal customer...

Taking Care of Your Customers

by Donna | Jun 8, 2021 | Business Strategy, Customer Experience, Customer Retention

Digital Marketing Aimed at Retention In the last post, we talked about generating leads and the marketing activities needed to gain new customers consistently. You work hard to connect with new buyers and build a sense of community through your social media, website,...

Marketing Strategies that Get Potential Customers to Commit

by Donna | May 17, 2021 | Action, Conversion, Customer Experience, Lead Generation, Web Presence

The first step in lead generation is getting website and social media page visitors to take action. You’ll present an offer that requires a decision to click a button or link to enroll in a newsletter or look for more information, moving them along a sales journey to...

Blue Zenith Design + Strategy Announced as a 2021 Local Excellence Award Winner by UpCity!

by Donna | Apr 30, 2021 | Blue Zenith

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the...