Content Strategy: A Plan to Humanize Your Brand

Content Strategy: A Plan to Humanize Your Brand

A Look Back to Look Forward Ten years ago we wrote this article: Social Media Strategy. Much of this article is still true today, though there is certainly different factors and elements that drive you faster to success in todays market that were not available ten...
Key Numbers to Watch and Grow

Key Numbers to Watch and Grow

As a business owner, each new year is a new beginning with goals to reach, objectives to set, and strategies to build a better business. 2022 was no exception. For Blue Zenith, one of our main focuses for the year was to go deeper into tracking our website analytics,...
Become The Inspiration Your Business Needs

Become The Inspiration Your Business Needs

Over the summer, I have gone out biking, hiking, and now, I am learning to scuba dive! Our daughter just became a divemaster, and in honor of that accomplishment, my husband, Andy, and I will meet her in Mexico to go diving together this winter. My daughter lives to...