A website that is well-designed and responsive is key to any successful online marketing strategy. It’s not just about providing utility to your audience, but also verifying your presence, no matter if you’re gathering social-proof-benefits-in-ecommerce or delivering your subscriptions directly. In order to create a site that looks great and functions properly on all devices, you need to focus on six pillars: layout, images, typography, responsiveness, SEO, and performance. In this blog post, we will discuss each of these five pillars in detail and provide tips for making your website look great and function perfectly on all devices!

Website Layout

The layout should be easy to understand and use. All of your content should be easy to find and navigate. You want visitors to be able to find what they are looking for quickly and easily. Use clear headings and subheadings to organize your content. And use white space effectively to make your website easy on the eyes.

In addition, your website layout should be responsive. This means that your website should look good on all devices, including laptops, tablets, and smartphones. Finally, make sure that your website is easy to use on all devices.

Images

Images are an important part of any website. They can help break up text and make your website more visually appealing. But it’s important to use high-quality royalty-free stock photos that are relevant to your content. In addition, all of the images on your website should be optimized for speed. This means that they should be the right size and format for the web.

Also, make sure to include alternate text for all of your images. Alternate text is the text that appears when an image cannot be displayed. This is important for visitors who are using screen readers or have difficulty seeing images.

Typography

Typography is another important part of website design. The typefaces you choose should be easy to read and look good together. It would be best if you also used proper spacing between letters and words to make your text easy to read. In addition, be sure to use a font that is responsive. This means that the font will look good on all devices, including laptops, tablets, and smartphones.

In addition, it’s important to use typography to create a hierarchy. This means that you should use different sizes and weights of typefaces to emphasize certain text. For example, you might want to use a larger, bolder typeface for your headings and a smaller, lighter typeface for your body text.

Responsiveness

As we mentioned earlier, your website should be responsive. This means that it should look good on all devices, including laptops, tablets, and smartphones. In order to make sure that your website is responsive, you need to test it on all devices. For example, you can use online tools like Google’s Mobile-Friendly Test or BrowserStack’s Responsive Design Checker.

Why is responsiveness in your website super important?

The answer is simple: people are using more devices than ever before to access the internet. In fact, a recent study by Statista found that over 60% of internet users worldwide use multiple devices to access the internet. This means that if your website is not responsive, you could be losing out on a lot of traffic and potential customers.

Performance

Last but not least, you need to focus on performance. Your website should load quickly and run smoothly on all devices. In order to make sure that your website is fast, you need to optimize your images and code. You can use online tools like Google’s PageSpeed Insights or Pingdom’s Website Speed Test to test the speed of your website.

In addition, you need to focus on making your site accessible. This means that you should be able to be accessed by people with disabilities. You can use online tools like the Web Accessibility Evaluation Tool (WAVE) to test the accessibility of your website.

SEO

SEO is short for “Search Engine Optimization”. It is the process of optimizing your website for search engines. This means that you need to choose the right keywords and use them throughout your website. In addition, you need to make sure that your website is easy to navigate and mobile-friendly. You can use online tools like Google’s Search Console or Yoast’s SEO Plugin to help you with your SEO efforts.

Last but not least, you need to focus on security. Your website should be secure so that your visitors’ information is protected. In order to make sure that your website is secure, you need to install an SSL certificate. You can use online tools like GeoTrust or Symantec to help you with your SSL efforts.

In conclusion, these are five critical pillars of a well-designed and responsive website. If you focus on these five areas, you can be sure that the finished product will look great and function perfectly on all devices.