However, it won’t matter if you sell exactly what they want if your website isn’t attracting them back or – worse – actively pushing them towards your competition. With that in mind, here are some web design ideas that will keep customers coming back to your website rather than someone else’s.
Customize Your Landing Page
Your landing page is the page that visitors see immediately after clicking through to your site. After making sure your sites load quickly and look good, you should also tweak your landing pages to make user engagement simpler.
If you tailor your landing page to meet the urgent requirements of your users, Google will rank it higher in search results. Easy-to-find “buy now” or “learn more” buttons, as well as clear explanations of your offerings, are two quick ways to tailor your landing pages to the specific demands of your visitors. That’s all there is to it, though you can make it as intricate and exciting as you like (just try not to go overboard, as this can look messy and off-putting).
Make It Easy For Them To Contact You
Most people will go to your site to find out how to get in touch with you. Make the link to your contact page one of the most visible ones on your site. Think about putting contact information or a form on the homepage so it’s easy for people to reach out. If it’s easy for the customer to get in touch with you, you’re off to a good start with that customer.
Different Payment Methods Keep Customers Coming Back To Your Website
As we move into an era of high connectivity, consumers want experiences that are faster, easier, and more seamless than ever before. This is especially true for online shopping. Because of this, it’s important to offer many ways to pay.
The more payment options you can offer, the more comfortable customers will be buying from you and returning to you. Whether they want to use a credit card one month, a debit card the next, or perhaps they have some money in a digital wallet they’d like to spend, you can let them choose. If you’re not sure how to set this up, speak to experts like those at Humboldt merchant services, who will be able to give you plenty of advice.
Send Out A Newsletter
This popular method of advertising works well. Don’t try to build a list with thousands of subscribers. Instead, focus on building a list of good readers who are interested in what you have to say. If you send out a newsletter, keep it short and full of useful information. People expect you to do promotions, but don’t do too many, as you might end up losing money.
If you want people to keep coming back to your website, make sure you include specific discounts or offers they can only get online. In this way, they will click through to your site, which should help improve your search engine ranking and provide you with more sales.