Last month was my birthday. My mom was flying in from Florida and I was excited to spend my birthday with her. While planning out the days she was visiting, my husband, Andy, hinted to me to leave Friday open.
That Friday, my mom and I planned a lazy morning, sitting outside with our breakfast and coffee. It was a joy to spend time with my mom! I had invited Alex to come by for breakfast with us, and he was late. I heard him arrive and knew he would find us outside on the back deck. He came outside to greet us, and behind him was my daughter Andrea, my sister Dianne, my brother Anthony, and my dad. I was SO surprised! They had each flown from out of town to be with me on my birthday! It was actually the best birthday gift I could have ever imagined!
So why am I telling you this?
I tell you this for this one simple reason. Allowing yourself to receive – to receive delight, to receive support, to receive guidance – there must be trust. Trust in the people you surround yourself with. Trust in yourself.
And it is this same sense of trust and reliance that your customers need to have in you. Just as I allowed my family to take care of my day, allowing the surprise and delight to unfold, your customers look to you to direct and guide their own transformation.
That trust is built through time, with each interaction you have with your customer and is the most important element of success.
Trust is the one thing that separates success from failure!
Trust is so important to your business that I wrote a blog article providing tips to building that sense of trust within your digital brand.
READ the article: Instilling Trust in Your Business.
Donna Galassi is the founder, CEO, and Marketing Director of Blue Zenith Design + Strategy, a full-service marketing and SEO firm she established in February 2009. Her journey to entrepreneurship was forged by a major life shift and the economic upheaval of the Great Recession. After more than 15 years as a software engineer, the loss of her job in 2007 spurred her to create her own path.
Blue Zenith was founded on the promise of giving voice to the entrepreneur. The company specializes in guiding small businesses through the dynamic landscape of marketing and SEO, helping them achieve high findability and brand recognition. Her goal is simple: to help businesses get found, get noticed, and stand out from the competition.