Why do customers buy from you? To many entrepreneurs, this is the “$64,000 Question,” as we often believe that the answer is a secret to producing a successful business. As with many topics, the answer seems simple. Simply understanding the concept itself is the easy part. Once you understand why your customers buy from you, convert that knowledge into a working place that you can use to reshape almost every part of your digital branding.
Customers Buy From You For One Simple Reason
You’d be surprised to learn how and why customers actually purchase products from you. While most business owners will tell you that is it because they have the best products or services, it is more likely that you have built customer loyalty through trustworthy experiences. Whether you’re the most reliable on the block because you know the lowest prices or you sell better than your competitor, your customers return because they know exactly what to expect.
Selling Water To A Thirsty Individual
In order to effectively explain this process, imagine that you are in the business of selling glasses of water to thirsty travelers. They have just hiked through the desert. You can talk about how pure the water is, or even the cool temperature of your water as compared to your competitors. Or you can focus your branding and marketing on the fact that your water quenches their thirst, quickly and completely.
If you were to take the role of the thirsty individual who just trekked across the desert, would you care about the purity of the water? It’s more likely that the thought of quenching your thirst is your primary concern and motivation.
While this fictional story is a bit extreme – after all, who would have difficulty selling water to someone who just crossed a desert. It’s a simple way of explaining how many companies miss the forest for the trees when it comes to branding. Don’t waste your limited time and resources on initiatives that don’t directly address the solution your service provides to your customers.
Listening, Understanding, and Responding
Now that you understand the key to why your customers buy from you, it’s time to determine what problems your ideal client is facing and how you can shape your marketing to solving those problems. You don’t need a lot of money to invest in expensive market research either. Just simply listen, empathize and respond to your customers through direct contact and through your advertising. Too many entrepreneurs make the mistake of thinking they need to always sell when simply listening to their clients is much more effective.
Are you ready to take your digital branding to the next level? Your brand needs to communicate your values and define what makes you uniquely different from your competitors. Work with me and take charge of your business and your brand.