Text message marketing is often overlooked because businesses feel that it is old fashioned. Social media marketing always takes precedence because it still allows you to reach people via their phones and it’s easy to get full attention from potential customers collectively.
But text message marketing can be more targeted and it has a lot of great benefits. It allows you to connect with customers that do not use social media (yes, they do exist!). If your business is not using social media marketing, you are missing out on a great opportunity and letting potential customers slip through your fingers. However, getting your strategy right can be tough and many businesses end up wasting money on their text marketing campaigns. Follow these tips to make sure that you don’t fall into the same trap.
Consult With An Expert
The easiest way to make sure that you get your text marketing campaigns right is to consult with an expert marketing agency that has more experience than you do look no further than RSM if you need somebody to manage your text campaigns). You still have plenty of input but an agency can help you ensure that your text messages reach the right people and they will help you craft the perfect messages so your campaign gets results. Trying to handle it all yourself when you don’t know what you are doing will only lead to waste.
It Pays to Be Concise with text message marketing
This is one of the most important things to keep in mind with text marketing. Text messages are short and snappy, nobody wants to read an essay. If you have a longer message to communicate, that’s what you use your email newsletter for. When writing a marketing text, keep it simple and end on a clear call to action. It might be letting the customer know about a sale or providing a link to new products on your site. Whatever it is, keep it brief because if people have to scroll through multiple screens of a text, they won’t bother reading it.
However, make sure that you avoid using text speak when sending marketing messages. Even though it saves space, it doesn’t look good. Some businesses make the mistake of thinking it makes them look cool and current, but it has the opposite effect. It makes you look unprofessional and like you are trying way too hard, so always use full sentences.
Make Sure The Timing is Right
If you send a message to your customers in the middle of the night, you’re just going to annoy them. Timing is vital because you want people to open the message, so sending it during work hours might not be ideal, but you also don’t want to disturb them late at night or early in the morning. Weekends work well but if you are sending them during the week, between 8am and 9am or 12pm and 3pm are good times. If you are encouraging a specific call to action, like attending a sale or event, send the text message shortly beforehand because they work best when encouraging impulse actions.
Text message marketing can be a winning strategy…but only if you get it right, so follow these tips to improve your ROI.