Organic SEO (or search engine optimization) can be a game-changer for your website. Lots of money, time and energy was poured into developing your brand and your website. So, the main objective is to show it off, be noticed, and show up on page one in a Google search. Obviously with the vast number of sites, Google can only do so much. You have to plan ahead and handle the rest.
In our last blog we discussed “indexing”, what it is and how it matters. If you want to be on the first page of a Google search, you can depend on results through effective SEO. This would be called “organic” because it is developed overtime. Organic SEO is a big deal, especially since users rely on search engines 90% of the time. Search engine results delivers approximately eight times higher than traditional paid marketing campaigns
An organic SEO Campaign
Implementing an organic SEO campaign doesn’t guarantee that what you offer will become an instant success. It will help ensure that your website ranks higher in search engine results pages, which can get you site traffic. The objective of an organic search is to try to get your business displayed every single time someone searches for any related word. Utilize tags and categories, submit your Sitemap and make sure your site is secure with an updated SSL certificate.
Since Google ranks every time other websites link to yours, the links improve your sites standing. So, linking back internally to your site from a blog gives you a boost for search results. And every link carries different weight, meaning content must be relevant. Keyword usage can be beneficial but not ‘keyword stuffing’. A good thing about WordPress is that when you are inputting a blog to post it will alert you to SEO ranking. It is quite SEO friendly and provides a foundation to take advantage of that guidance if you have access to it.
A Keyword Target
Give yourself a keyword challenge and make that word your target. Make it precise and make it relevant. Use it in the title and throughout the article. Highlight it in one of the larger headings. Try to include outside links that pertain to the keyword. Maybe some of those outbound links will want to reciprocate and link back to your site at a later time. Engage visitors with visual content, infographics and videos that will make them spend more time getting to know who you are and what you do. Use keywords that relate to your industry, products and services.
Optimize page load time and ensure ease of use. If you are using an image provide image alt tags, or a bit of descriptive to help Google understand how the images relate to the published article. All of these tiny applications appeal to Googles ranking algorithm, helping them to rank your website higher.
SEO Just Keeps Giving
Organic SEO, when set up correctly, can continue to reward your efforts over time. If you provide valuable content that deserves to rank with the right keywords, you will notice an upturn in traffic. Although search engines are programmed to consistently get smarter, they still need guidance.
Optimizing your site will definitely deliver information to search engines, so your content can be indexed and prominently displayed within search engine results. Do not feel overwhelmed by these processes, try to grasp the challenge of organic SEO and run with it to get that website noticed.