Brand story-telling reinforces human connections. No matter what the size of your business a story can be a powerful tool. It’s not particularly what you say, but how you communicate your message, how you connect to your audience. So, articulate your strategy, your mission and your values and grow your business.

The end rule is that your customer actually defines your brand, study them and embrace their concepts so you can speak directly to them. Brand story-telling is more about prioritizing the customer, and highlights the value derived from engaging with your business.

The strategy is often to tell your story across the board, with website content, blog posts, videos, photos, or info-graphics. All of these avenues build a human connection to your customer and can reinforce a bond between you both. So, how do you go about this?

Build a Story Guide

Create a guide that will determine what you say and how you say it. Make sure you make notes about what you bring to the table, what goals you hope to accomplish. Be explicit about your services and how they will solve the problems your clients have. Determine your audience and then define the energies that can solve their unique problems.

Decide on the perspective of communication, first, second or third person. Who is speaking? Once you have narrowed down these ideas you can tailor any form of media to a consistent message. Remember writing is only one form of contact or online communication. There are E-books, blogs, brand videos that need some sort of structure that is produced online, so choose your words thoughtfully.

Be human… not a marketing guru

Make your ‘voice’ real, honest like you’re having a friendly conversation. Make grammar secondary, focus on the message instead. If you’re trying to convey information effectively write what you want to say, have a conversation with yourself. Build your product with love, because you love what you do and you want everyone to understand that about you. Whatever you do don’t be boring or hide the personalities hidden behind your organization. Be persuasive and appeal to emotions.

Along with what you have to sell are your strengths and weaknesses and the journey that brought you to the point you are today. One way to outline this is through studies and testimonials. Focus on human interest. Here is where authenticity is crucial. You can garner trust with clear thoughtful messages that reflect honesty.

Be Conversational

Good stories give big voices to small ventures and that’s why it’s critical that companies take the time to fully develop their approaches to storytelling. Some brands enhance their exposure through constant engagement with followers or as a cost-effective ad solution. So, realize the huge benefits that crafting your message brings. There is much to be said and benefits to reap when you share your message with your potential clients.