The 2010s will forever go down in history as the decade in which social media took over the world. Facebook grew to more than 2.1 billion users, and a whole host of other platforms sprang up, offering users a level of connectivity they had never seen before.

Smart entrepreneurs immediately jumped on the bandwagon, seeing social media as a profound marketing opportunity. Many companies made a name for themselves practically overnight with intelligent marketing campaigns that spoke directly to their audiences.

Social Media Really Rocks

For others, social media seemed more like a gimmick – something that was popular right now, but that wouldn’t really make a meaningful difference to their bottom line. That analysis has been proven wrong. Social media marketing far eclipses other channels, including both radio and TV, making it one of the most popular forms of digital marketing, besides paid search.

If you’re a little late to the game, don’t worry: the following infographic is here to help. It plots some of the ways that entrepreneurs use social media for their advertising, as well as the reasons other business leaders give for not using it. More importantly, it also charts some of the ways that brands can improve their outreach on social platforms, increasing their impact.

Strategy That Aims For a Return Investment

Marketing on social media has never been easy. You need to take a unique tack that will appeal to your audience. If, however, you can get the strategy right, the world is your oyster. Successful entrepreneurs often see massive returns on their investment. Read on to find out more.

Infographic by University of Alabama Birmingham