Updating your brand website? Check it out and ask yourself if it reflects your vision? Customers like the intimacy and vibes of a small-business where you can be yourself and sell authenticity. I think your website should be a reflection of your values. Big businesses are sometimes bound by corporate regulations, you’re not. This gives entrepreneurs the freedom to make a solid connection from your website to all social media marketing and branding. Invite your audience inside your living room; let them see who you really are. Reveal your personality with your branding colors, graphics and words. Do not be afraid to highlight specific offerings that are unique to only you.
Reveal who you are
OK, so where do you get to tell your story? On the ‘About’ page of course. It’s the place where you can be most candid. I know that your followers want to regard you as a real person and not a branded facade. This helps to turn potential customers into clients who trust your credentials and know exactly how they will be treated while they are working with you.
Reveal what you do
Products and services demand visibility. They should be easy to locate, no one should have to guess at what you do. Make sure whatever you do highlights that you are the very best at it. If you are selling a product demand the latest e-commerce technology. Buying customers become very cranky when their cart hangs up or a coupon does not effectively apply at check-out.
Phone, address or email should be easily found so clients know exactly how to reach you. Link your contact page to and from all of your social media. Make it super easy for clients. Pass out a ton of digital business cards. Try to hyperlink everywhere, on your blog, newsletter and all your social media activities.
Reveal your vision
A blog provides visitors to your website a peek inside your motivations. It is your opportunity to talk about major new innovations in your field. It outlines the fact that you have the ability to bend with the times and accept new insights. Specific branding colors and photos reflect an enormous fun personality you want to project in the blog. It becomes an opportunity to reinforce brand promise. If you want to meet-up on a personal level you can ‘meet’ others through the comment section where you can interact with a contact.
Reveal your reviews
I believe testimonials are priceless, feedback is essential. Intimate reviews speak for themselves to provide candid information about you…the business owner. So you can utilize your website as an honest communication with your audience and provide an amazing outlet for relationship building.
Your brand is critical to connecting with the perfect client and your website and digital presence needs to work as hard as you do to make this happen. Get into their mindset and learn what you can about them and their journey. Then help them to craft a journey to their business success.